Let’s Talk Marketing Strategy

You’re a new non-profit and wondering how you’ll come up with money to support your cause, right? You’ve heard the hype about grants and loads of free federal money that are available to anyone willing to lend a helping hand in society, but have you done any serious investigation into the processes that sustain a non-profit in the long haul?Let’s start with a few pieces of common misinformation:Grants are sustainable.This is far from the truth. Grant funding is like a crutch. The whole idea behind setting aside a chunk of money is to help an organization establish a project or keep an impactful project in place when times are tough. Grant money isn’t intended to sustain an organization fully.Grants are available for everyone.Most grant money is available to government entities and non-profit organizations. If an individual or for-profit business, chances are your grant search is going to be grueling. Not to mention, probably spend more resource applying for the money than receive IF you get funded. Therefore, seeking grant money is a largely ineffective marketing approach for almost every non-profit organization.Grants are available for everything.Grant money for specific causes that advance a social mission. Federal money for very specific and foundation money is set aside to advance a specific purpose set forth by that foundation. Although true that a foundation may support minority-owned businesses, the competition is fierce. There are thousands of people just like yourself searching for that same money.So, does that mean you should give up? Absolutely Not.But, you should devise a strategic plan based on this information. Using a transaction cost analysis (TCA) framework, let’s look at some of the most cost-effective forms of marketing for ANY non-profit organization and then we’ll discuss how this all relates to your overall funding search. There are 6 major types of marketing for organizations with social missions:Direct mailMost of us associate direct mail with those little flyers we get stuffed between the newspapers or postcards offering 50% at the next department store sale. direct mail has proved to be valuable in capturing the attention of prospective donors and in following up with people who have previously donated money to a cause. Direct mail is relatively inexpensive but does not yield a huge response.Direct Response MarketingDirect response marketing constitutes a variety of techniques but is commonly associated with practices such as television, magazine, and radio advertisements where consumers are encouraged to take part in a direct call to action. Direct response marketing is expensive and relatively ineffective in reaching targeted audiences.Catalogue MarketingCatalogue marketing is generally an approach used by businesses that sell products or packed services but can be used by non-profit organizations that sell cause-related apparel. Although catalogue marketing has a low return rate, it has been found to increase among use of other marketing techniques.Telephone MarketingWe’re all familiar with telemarketers-primarily the reason telephone marketing gets a bad rep but if can be a very productive means of personal selling if done properly and legally. One of the main problems with telephone marketing is the training required to ensure that all phone calls meet regulatory requirements and that the sales people themselves do a good job at representing your organization.Personal SellingExactly how it sounds, personal selling is any face-to-face encounter that has the potential to turn into an investment in your cause. Face-to-face selling has a high rate of return however it requires the most resources of any marketing tactic because it requires research, scheduling, coordination, and often multiple meetings between executives.Online MarketingThere is no doubt that the internet has changed the marketplace and it is also one of the most cost-effective methods of marketing. The problem is have historically fallen behind with online trends and don’t make investments in online marketing processes, never mind an online marketing plan. For a social venture to be successful in the 21st century, it’s almost impossible to avoid investing in a website and social media.In a recent study published by Direct Marketing: An International Journal, TCA was used to measure the effectiveness of these approaches based on the level of control over direct marketing (DM) resources compared to the cost to implement each approach. Not surprisingly, the most productive forms of marketing were namely personal selling, telephone, direct mail, and online while the least cost-effective forms were direct response and catalogue. However, the findings presented in this study are consistent in that they support the use of multiple forms of marketing as the most effective approach.What does marketing have to do with fundraising?Most non-profits are small, and many of these organizations sustain their projects through donations from the public rather than grant funding. This means that marketing (or fundraising) is one of the most vital metrics that every organization should pay close attention to when planning how they sustain their operations, pay their employees, and build capacity. So, if we take grants off the table, we can first consider other forms of revenue generating pursuits, including:1. Individual Pledges2. Corporate Giving3. Sponsorships4. Fundraising Events5. Products/Services6. Major DonationsReferencesMallin, M. L., & Finkle, T. A. (2007). Social Entrepreneurship and Direct Marketing. Direct Marketing: An International Journal, 1(2), 68-77. doi:10.1108/17505930710756833

Networking Fast Through the Incredible Li-Fi Technology

The century we live in has seen some of the most astonishing and sensational changes when it comes to technology. For a layman, these advancements may seem extremely challenging to grasp. This doesn’t come as a wonder because with all the inventions in the field of technology, it has become quiet complicated. However, the aim behind all this is to swiftly enhance the user experience and make their everyday lives better. The talk of the town lately has been the amazing Li-Fi technology. Although a lot of people still aren’t aware of it, there has been a rising curiosity to find out about its application and benefits to an ordinary user. Whether it will grow out to be as popular as the Wi-Fi is still a matter of speculation. However, it is certainly a mighty step in the right direction and would have a great influence if it runs successfully. To move a step forward in technology, let’s find out more about the Li-Fi technology.What is it?For many, this is still a huge question. The most common explanation you’ll come across is that this advanced technology is claimed to be many times faster than the Wi-Fi. Simply put, the Li-Fi technology is the wireless optical networking technology. What makes it super special is that for the data transmission, it uses the light-emitting bodies, commonly known as the LEDs. Li-Fi will make use of the LEDs quiet similar to what it’s like at your homes and offices. For optical data transmission, a chip will be used to make it function properly. The data through this technology is transmitted through the LED bulbs and the photoreceptors receive it.What is the Need of Li-Fi?Many of us are sufficiently satisfied with the Wi-Fi that connects us to the world and are anxious to find out why we need Li-Fi. It has been open to criticism since quiet sometime specially because of the convincing argument that in order to transmit data, light can be limited in comparison to the radio waves. However, the usefulness of this technology should not be restricted to this drawback as there are many reasons of investing in this form of technology.The most important aspect to consider here is the opportunity to access a much faster internet. It transmits signals multiple times quicker than your ordinary broadband connections. This means that during the peak times, you won’t have to face the misery of gaps or interruptions with the connection. The speed can dramatically change the ways we access internet and can totally revolutionize our lives. Another amazing benefit of using this technology is that it is cost effective. Light is the source and it is something we’ve been using for all of our lifetime. It is also an energy efficient way of using our technology. This is because the LED bulbs have won their reputation globally for being energy efficient. On the bright side of life, your broadband bills are going to vanish as well!

Children’s Entertainment – Who Needs Entertaining?

What price to entertain our children? How much entertainment do our children need? At the risk of sounding like an old fuddy duddy, how were children entertained a 100 years ago when there were no television or computer games? Very simply I would imagine.Imagination – The key to all adventures. Babies and small children will play with simple things like empty boxes, clothes pegs, pots and pans. To them they are all sorts of things because they use their imagination. They don’t expect to be entertained with expensive toys or computer systems they just need to touch and feel things to have fun. Simple songs with actions will be remembered well beyond childhood years and hopefully be passed on to the next generation of children needing to be entertained. Dressing up, making things out of cardboard and paper, the possibilities are endless all that is needed is a little imagination.Birthday parties used to be simple affairs, nowadays our children expect to have an entertainer or bouncy castle at their parties. Whatever happened to pass the parcel or blind mans buff? The more entertainment we provide for our children the more they seem to need.Today’s society seems to dictate the trend, maybe we should all try and steer our children gently back to simple entertainment. Switch the ‘telly’ off, dig out the board games, if you can survive the moans and groans of your children then you might just be able to persuade them that entertainment needn’t be just by means of televisions and computers. You can have fun together. You can talk and communicate and entertain each other. Go out to the theatre, see a pantomime, all good fun ways of entertaining the whole family. Memories are precious, if you have a great family night out and have fun together, you will keep the memory for a long time.Small children used to be given colouring books and pencils, now the trend is to plonk them down in front of the television and let it entertain them. Who knows what information they are subjected to. Children will learn to be inactive, not a healthy pastime.How often have you heard the words “I am bored”. Does this mean the child needs to be entertained? Certainly not, if you were to suggest that you can find something for them to do you will find that your child miraculously finds something to entertain them.Something as simple as playing with a ball can be healthy, amusing, fun, and the more people taking part in the game the merrier. Which one of us hasn’t been involved in a football game or game of cricket or rounders, which has grown into an incredible amount of people on both sides. Who cared who won? Playing and entertaining you was all that mattered and it was healthy!Interaction with others will stand our children in good stead by teaching them social skills and encouraging them to lead a healthy active lifestyle. So encourage your children to go on out there, go with them, entertain, be entertained and have fun !!!

UK EIS Investments

The Enterprise Investment Scheme (EIS) has been designed by the UK Government to encourage private investment into small, high risk trading companies by offering a range of tax incentives.Providing the underlying investments made by the EIS are held for at least three years (for Income Tax relief and tax free growth), the current tax reliefs available for UK investors are:30% upfront Income Tax relief up to maximum investment of £1 million, which can be carried back to the previous tax year100% Inheritance Tax relief (provided the investments have been held for at least 2 years at time of death)Capital gains tax deferral for the life of the investmentTax-free growthTax relief from investment lossesIf you are looking to invest across a range of EIS managers and would like a simple way of administering your investments, the scheme has been designed with you in mind.EIS may be right for you if any of the following statements apply:· You have significant savings and want to diversify your investments while benefiting from the tax incentives· You are keen to benefit from the growth potential offered by investment in smaller companies· You would like to reduce the potential Inheritance Tax due on your estate· You would like to reduce your Income Tax liability· You want to defer a capital gain· You have a significant pension fund but are now exposed to the Annual Pension and/or Lifetime Allowance· You have elected for Pension Enhanced Protection or Fixed Protection· You want a tax efficient savings vehicle without the restrictions attached to pensions· You are a UK resident non domicile and would like to remit overseas income and capital gains tax freeWe believe that EIS/SEIS portfolios are the investment of choice if you want to make larger contributions to fund your retirement in a tax efficient manner.However, the tax benefits of investing should be your secondary and not primary reason for investing. EIS (and SEIS) is designed to provide an excellent investment opportunity in its own right.Direct Application:Investors can choose to invest via an offer to purchase new shares directly into an EIS qualifying company. The biggest benefit of this option is that the investor has direct control over the investment. However, not many people have the skills needed to carry out the necessary due diligence needed and the lack of thorough due diligence carries exceptionally high risk.Investors who are seeking a more diverse portfolio may find this investment option a little less attractive as “all their eggs will be in one basket”. Additionally, the same benefit (more control) can also be a drawback as investors will not have the benefits of working with professional advisers.A discretionary service:This option allows investors to invest their EIS/SEIS money through a discretionary manager. For most investors the attractive aspect of this option is access to professional advice and information via trained and qualified personnel and recommended by a financial adviser. An adviser will likely simplify the investment process by handling special paperwork and dealing with other details.However, as with a direct investment, the client is likely to be invested in a small number of companies and very exposed to the fluctuation in valuationA platform:You can use a platform offering EIS/SEIS solutions for EIS/SEIS investors, helping to simplify the EIS investment process. From those looking at longer term investment (perhaps for those considering inheritance tax (IHT)) to those looking for more “asset focused” investments, to those considering Seed EIS investment.With the availability of a wide range of managers, clients and advisers can significantly reduce risk with greater diversification all within one application form.

No Expense Spared: Health Care Costs

Health care costs are higher than they have ever been in this day and age, to the point that they are actually pushing more and more people out of reach. Decent health care is now so hard to come by if you do not have good benefits or thousand in the bank that people are really struggling to get and stay healthy. The health of the nation is declining as a result. Costs have risen to the extent that any illness has to burn itself out because people cannot afford to go to the doctor’s surgery to get a prescription, but why have health care costs escalated this far?Health Care Costs And Governmental ChangesIn recent years, the legal system and the medical system have been lumped together under the same umbrella as a result of the fact that the United States is now a suing nation. Every time someone files a lawsuit against a doctor or hospital, health care costs are guaranteed to rise, so think how much all of the lawsuits combined have contributed to the rising health care costs that we are now faced with! Of course, if an individual is suing a doctor or hospital for a legitimate reason then that is warranted, but if they are just doing it to profit or on made up accusations then those individuals are ruining health care for those of us that just want to be healthy and would be grateful to be able to afford an appointment when we are ill. Too often, individuals sue because they get the basic health care standard rather than something that they have not paid for to begin with, and the rest of us have to foot the bill.Insurance companies also contribute to the rising health care costs. Some insurance companies actually determine the costs of various procedures on their policies and will only pay that set amount out despite the fact that a bill for the medical care received actually totals more. As a result, most people would not be able to pay the bill in full so it would go to a debt collector, which costs money, or written off, which also costs money. As a result, doctors and hospitals put their health care costs up to recoup their losses and we all miss out as a result.The final reason for the rising health care costs that we have today is the standards of living. Every day living is rising in expense on a daily basis and we cannot keep up. More and more people are getting into debt as a result. When general prices go up, so do the health care costs and thus the less affluent people suffer as a result. They find themselves unable to afford anything. If there is no help available then this will have to change because health care cannot go on as it is. There has to be some sort of reform and fast, otherwise nobody will be healthy in the coming years!

The Importance of Preventative Health Care

It’s wonderful to know that you have options available when you need care quickly, but it’s never good to let pressing treatments during illness or injury be your only form of health care. Seeing a doctor regularly for checkups and physicals is the best way to stay healthy. When you don’t have time to schedule an appointment your new option involves an urgent care walk in clinic. There are many urgent care clinics across the country, and they are becoming the new go-to health location.What can preventative health care do for you? Prevention in health care is all encompassing. Eating healthy, exercising, and visiting a primary care physician and dentist regularly are all part of lengthening your life. Getting excellent health care when you have a problem isn’t the only step of living a healthy life. The best course of action is stopping any diseases before they start.How Prevention HelpsMany serious health concerns and deaths are caused by completely preventable diseases or chronic conditions that could be addressed with regular health care. How does prevention help?Chronic Diseases -7 out of 10 Americans who die every year, will die from chronic diseases. Many of these diseases, like diabetes, are preventable. And some, like heart disease and cancer, can be caught early with regular checkups.More Common Than You Think -If you break down the numbers, almost one in every two adults has a chronic illness of some kind! Many of whom are unaware of, or not properly treating, their illnesses.Children Need Preventative Health Care Too – These kinds of diseases are becoming more common in children as well. Simply because most children are healthy and have good immune systems after infanthood does not mean they can go without regular checkups. One in every three children in America is currently vulnerable to some chronic diseases simply by being overweight. Healthier children means more days in school and better learning!Those who discover chronic conditions, like cancer, early are more likely to survive. And many chronic diseases are found during routine check ups and doctor’s appointments. There are financial benefits to preventative health care as well! Healthier people mean less sick days, less company loss, and higher paychecks for everyone.What it Means to Engage in PreventionPreventative health care is wide in scope. So what does it mean to actively engage in health prevention?Visit the Doctor if You Are Sick -It means going to the doctor, including an urgent care walk in clinic, when you are sick so that a standard infection doesn’t become a dangerous secondary infection.Take Care of Yourself at Home -It means checking yourself for potential issues with safety measures like breast self-examinations and keeping good track of your body’s behaviors.Submit to Annual Examinations and Tests -It means submitting to even those tests you find embarrassing, like colonoscopies or prostate exams. Being healthy means putting pride aside and considering your body’s needs.Commit to Living Healthy -It means focusing on the best ways to make your body healthy with everyday living. Try to stop habits that have long term effects on your body, like drinking and smoking. Try to involve yourself in regular exercise. Try to note what you eat and how much you eat. Good nutrition means better health.A routine investment in your health is a long term investment in your future!

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S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.